Storytelling is an ancient art that has existed since the beginning of mankind. Cavemen used to depict stories on their walls using simple drawings of humans, animals and the nature that was around them. As language developed, so did our ability to tell stories. And, as technology developed, so did the medium we use to tell them.
Stories are found everywhere. From books to marketing to pitches. And with the rise of the digital age, video storytelling has propelled itself to the top as the best way to tell stories. It is the most engaging form of storytelling because of how dynamic and intimate it can be.
Global film industry revenue is over 38 billion dollars a year and online video marketing spending is up 114% since 2014.
The immense opportunity in this industry creates a large number of industry players. But even if we assume they are all on a level playing field in terms of skill and expertise with regards to equipment and software, the ability to be a storyteller and a good one at that is rare. This is why most people do not connect with every single marketing campaign out there. But the ones that we do connect with, tell a story; a story that feels relatable, personal, and intimate. Whether you’re trying to sell motorcycles, beer, clothes or even phones- ensuring that your video tells the love story between a man and his machine or any other artifact will go a long way.