Several years ago, digital marketing was just a different way to market. It was a new way to promote goods and services. Now, digital marketing is essential to all businesses. Since the internet has become a part of everything we do, digital marketing has transitioned from a ‘nice to have’ to a ‘must have.’

Companies are no longer asking the question “Is digital marketing effective?” rather, they are asking “What is the most effective form of digital marketing?”

Video is a versatile content format that is engaging, shareable and easy to digest. With the rise in digital marketing has come a rise in demand for video. Why is this? Videos excel in providing an experience and emotional connection. They have the ability to be more value-based and dynamic over a traditional “sales” ad.

Digital marketing will continue to dominate and video is consistently proving to be the most effective medium for connecting to consumers.

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