The Power of Video Marketing
What makes video so powerful? Is it the sounds, the flashes of light, the images dancing across your screen? Is it the way it makes you feel nostalgic, happy, or sad?
Because emotion schemas are embedded in the human visual system, video creates an experience in a way that static images and written words cannot. In essence, video makes you feel. So what does that mean for you and your brand?
Video marketing has been around in the form of commercials for as long as we’ve been able to watch TV. But now, it’s value has skyrocketed with our ability to watch it anytime from anywhere. Not only does branded video content appear on your TV, but it appears when you scroll through social media, it pops up at the beginning of every YouTube video, it’s sent to us in emails, and sometimes, it’s even playing when you pump gas. Plus, did you know that Google is 53 times more likely to display your webpage if it has embedded video content?
In 2019, global consumer internet video accounted for 80% of all consumer internet traffic, and on average, people watch over 500 hours of video per day on YouTube alone. It’s proven time and again to be one of the most powerful marketing tools with brands reporting an 87% increase in website traffic and an 80% increase in sales from video marketing tools.
But, it’s not enough just to make good videos. In a market where consumers are inundated with choices, people are demanding that companies engage in corporate social responsibility practices and use their voice for good. Recent studies show that 91% of global consumers expect businesses to address social and environmental issues.
Video is a great tool to help brands connect with their audience on these types of shared values, and show their commitment to making the world a better place. Stories have the power to shape the world we live in, and there’s no better way to share a story than to engage the audience through emotionally-driven video. See below for a glimpse into the power of video, and for more information on video trends, video marketing statistics, and best practices see “55 video marketing statistics for 2020” from Biteable.