We created this video series for NASCAR's 75th Anniversary. The goal of this video production project was to provide fans with a new perspective on some of the most memorable moments in NASCAR history, as well as bring the moments back to life.

It was important for us to transport the drivers, pit crew, broadcasters, and historians back to relive these great moments, in order to capture their insight and hopefully gain a new perspective on what each moment meant to them and to NASCAR as a whole. To do this, we shot in a massive LED Volume and played the moments back for all to witness. This inspired authentic and honest conservation and insight into the magnitude of these “Photo Finish Moments.”

Watch the video below for an inside look at this video production.