New York Giants
Creative Agency: Diamond View
Director: Will Shanahan
Executive Producer: Jeffrey McKown
Editor: Cory Draper
Colorist: Alec Pieper
Director of Sports & Entertainment: Anthony Santa
We collaborated with the New York Giants to tell every New Yorker’s ‘Giants Story’ in a campaign launch video honoring the franchise’s 100th football season. With narration by actor Chazz Palminteri, the video spotlights the team’s legacy of players, coaches, and championships, demonstrating how fans have embraced the Giants to unite their families, forging a bond that spans across generations.
This Clio-Award winning campaign also included a jersey reveal video, in-stadium content, and more!
New York Giants 100th Season Campaign Launch Case Study
New York Giants 100th Season Campaign Jersey Reveal
New York Giants 100th Season Campaign Show Open Video





