Celebrating 100 Years of the New York Giants: Case Study

The New York Giants approached our video production agency with an exciting challenge: to craft the full creative campaign to celebrate their 100th Season - marking a century of iconic football. The challenge was to capture the essence of the Giants' legacy, combining high-end visuals with an emotionally resonant story that would celebrate both their history and future. From brand style guides to in-game assets, jersey reveals, a launch video, and more, this was a project that demanded creative excellence at every step.

Our team of experts at Diamond View took on this challenge head-on. By blending visual storytelling with cutting-edge video production techniques, we successfully brought the Giants' vision to life in a way that resonates with fans, celebrates 100 years of football, and captures the essence of the New York Giants brand.

Diamond View captures content for jersey reveal video at a virtual production studio.

Crafting a Layered Story of Legacy with Video Production Excellence

One of the core concepts behind this campaign was the idea of layering. New York, with its deep history and evolution, served as the perfect metaphor. Our video production team wanted to reflect how the Giants’ history has been built layer by layer—like peeling back old advertisements to reveal a new one beneath, or building modern skyscrapers on top of older structures. Each layer tells a different story, and this was something we aimed to reflect in our video content.

The challenge was to capture the essence of 100 years in just a few minutes—an ambitious task for any creative team. But with our expertise in storytelling, we were able to craft a narrative that would emotionally connect with fans. The Giants' story is not just about football; it's about family, legacy, and generations of players who have defined the franchise. We worked to bring these elements to life with a video production style that honored the team’s legacy.

Creating the Giants 100 Launch Video: A Story of Generational Legacy

Giants 100 Launch Video Narrator, Chazz Palminteri

At the heart of this campaign was the Giants 100 Launch Video, which kicked off the season-long celebration. Our team knew this was a chance to tell a story that would resonate deeply with fans. We introduced Chazz Palminteri as the narrator to guide viewers through the franchise’s rich history, showcasing some of the most iconic plays, moments, and family connections in Giants history.

Filming took us across New York City—specifically Brooklyn—where we shot on location for two full days. Immersing ourselves in the city’s unique atmosphere, we captured the essence of New York and the Giants' history. Our video production team sifted through decades of footage, radio calls, media clips, memorabilia, and more to find the perfect moments that would define each era of the team’s journey. The result was a compelling video that celebrated the Giants’ history while connecting emotionally with viewers.

Capturing the Excitement Through High-End Video Production

One of the highlights of this project was Giants Media Day. For us, it was the perfect opportunity to capture the energy and excitement of the players, their uniforms, and the overall atmosphere. As a video production agency, we always think about how our content will be experienced by the fans on game day, so creating hype was a key element in our approach. Our goal was to bring that same energy and emotion into the video, even before the season began.

Giants 100 Media Day Video Production

Giants 100 Media Day Video Production

An unexpected twist came when the Giants' new jerseys were leaked ahead of the planned media day shoot. Originally, we had a month to prepare, but with just two weeks to bring everything together, our video production team sprang into action. The pressure was on, but our team’s flexibility and ability to execute under tight deadlines made it all come together seamlessly. We brought the jerseys to our Tampa studio, capturing the reveal in a way that kept the storyline intact.

The jerseys themselves were rich in history, with elements from the team’s legacy, including uniforms from 1925, 1933, and 1938. Our video team worked hard to craft visually stunning shots that honored these historical moments, and the result was a surreal, emotional reveal that connected fans to the team’s 100-year legacy.

Giants 100 Jersey Reveal at a virtual production studio.

A Surreal Experience: Filming with the Giants

As a video production agency with years of experience, there are few moments as surreal as filming with a legendary team like the New York Giants. For the team behind the Giants 100 campaign, it was not just about creating content—it was about honoring the legacy of a team that has shaped the history of the NFL. Being on set, working with such iconic figures, was an experience that gave our team chills. We were immersed in the world of the Giants, ensuring that every shot and every frame told the story of their 100-year legacy.

The Power of Video Production for Brand Storytelling

Working alongside the Giants was a partnership built on trust, creativity, and a shared vision. As a video production agency, we know that the key to great storytelling is understanding the brand and delivering content that aligns with its values. The New York Giants have mastered the art of brand identity over their 100-year history, and we were fortunate to help bring that identity to life in a visually compelling way.

Through high-quality video production, we were able to capture the passion, excitement, and history of the New York Giants, creating a campaign that would resonate with fans and continue to tell the Giants' story for years to come.

Celebrating 100 years of New York Giants History

A Rewarding Collaboration

At Diamond View, we’re passionate about working with brands to tell their stories through video. The Giants 100th Season celebration campaign was an incredible opportunity to showcase our expertise in creating high-end video content that connects with audiences. As a video production agency, we understand that every project is unique, and we take pride in delivering videos that not only meet but exceed our clients' expectations. Here’s to 100 years of New York Giants football—and to the future of video production that put Feeling in Motion and brings stories to life in ways that matter.

Looking to bring your brand’s story to life with a high-end video production? Contact our team today to discuss how we can help you capture your legacy and connect with your audience through powerful visual storytelling.

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