Pediatric Cancer Survivors Share Their Struggles in NPCF Campaign
The National Pediatric Cancer Foundation (NPCF) and Tampa Bay-based creative video agency Diamond View turn the spotlight on the youngest of pediatric cancer warriors in the heartfelt brand film ‘Hopes and Dreams’.
The 3:33 PSA, directed by Diamond View’s Vanessa Diaz, interviews superstars Eli (6), Ever (8) and Audrey (10) now cancer survivors, on their difficult childhood cancer experiences and other lasting effects from harsh treatments; procedures that Dr. Trisha Larkin, who featured in the film, point out were tried and tested for adults, rather than the fragile bodies of infants and children.
Diaz cultivated a supportive set environment where each child could openly share their cancer stories. They delivered frank, surprisingly deep responses, like Eli, who described his brain cancer as “something you’re not supposed to have in your head” and pointed to the spot on his scalp where surgeons removed his tumor. Audrey, who was diagnosed with stage three liver cancer at just five months old, described the lasting effects she faces today, including GI tract issues and substantial hearing loss unfortunately caused by the chemotherapy treatment that saved her life.
“The way that a lot of the medications and therapies we’re using currently have been developed are really for adult cancers,” states Dr. Larkin. “So we’re also constantly looking at ways to reduce the toxicities of the treatments we’re giving.” Dr. Larkin is an investigator for the Sunshine Project Consortium, which heads research for such treatments. She was treated for pediatric leukemia at age three.
Diaz, herself a new mother, boasts over 10 years of directing experience making films for brands such as the Atlanta Braves, Expedia, WWE, and Tampa Bay Thrives. With a passion for storytelling, her ultimate goal is to tell such stories, to dive deep into someone’s impactful life and share their narratives with the world.
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Director: Vanessa Diaz
Executive Producer: Susan Mulvey
Producer: Victoria Pezzella
Prod. Coordinator: Lucy DiVilio
Project Manager: Sam Gutman
DP: Alex Segovia
1st AC & 2nd Cam Op: Camila Camacho
Editor: Kayla Gremer
Colorist: Alec Pieper
Key Grip: Gustavo Meija
Gaffer: Kris Wagner
H/MU: DeeDee Carnley
Production Asst.: Matt Walker
Sound Mixer: Julie Deichman
National Pediatric Cancer Foundation: Shelby Gehrdes, Anna Ranges, Dawn Zachman
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