The goal of this Pittsburgh Pirates project was to excite fans, getting them out of their seats and into the spirit of the game before the first pitch. Our creative showcased authentic moments in different parts of the city and the fans that live in those areas, highlighting how the energy of the game starts with the fans. Through high-quality cinematography, location-based storytelling, and a powerful edit that combines city visuals with game highlights, this video captures the spirit of the team’s legacy and the passion of the community that fuels it.