03/29/2019 in Brand Storytelling, Video Marketing

The Social Experiment

Recently, Accelerated Resolution Therapy (ART) International teamed up with Diamond View to create a social experiment intended to raise awareness of how prevalent PTSD is in America. In the U.S. alone,…
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02/26/2019 in Video Marketing

Make Art, Not Ads

With the onset of digitization, consumers are getting a choice to become free from the chains of traditional mass media. We can escape from the 30 second interruptive TV commercials…
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02/26/2019 in Video Marketing

Marry the Audience

The old model of heavily promoting products to drive transactions is a game of catch and release. If you amplify an advertisement enough, you will get a response, but in…
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02/26/2019 in Video Marketing

Purpose Told Story

Marketers who value quantity of views over quality connections are trading short-term gains for a long-term loss. The truth is impressions will always be inferior to expressions. The spray-and-pray age…
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11/20/2018 in Video Marketing

Digital Marketing

Several years ago, digital marketing was just a different way to market. It was a new way to promote goods and services. Now, digital marketing is essential to all businesses.…
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11/20/2018 in Brand Storytelling

Storytelling & Video

Storytelling is an ancient art. It has existed since the beginning of mankind when cavemen depicted stories on the walls using drawings and symbols. As language developed, so did our…
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